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August 13, 2008, wealthy website published an article that in order to get better search experience, Google adjusted search advertising in the search results on purpose, as a result, some advertisers reduced the number of ads on Google’s search advertising to Yahoo, Yahoo is benefitingfrom it.

According to marketing analysis firm Covario a report showed that the second quarter, many technology companies to reduce the advertising on Google’s search advertising budget, the switch to Yahoo. It was learned that these companies, including RIM, Hewlett-Packard, Intel and Lenovo, this part of search advertising budget of about 4 per cent of the total investment. Covario that this is the last two years, Yahoo’s paid search advertising growth for the first time.

However, for Google, advertisers this small change is not too serious matter. Most of those advertisers or advertising for on Google, according to the data Covario the second quarter, science and technology, advertisers have voted by the paid search ads in Google accounted for 81.2 percent, Yahoo 14.3 percent share, Microsoft accounted for only 4.3% .

Wall Street analysts pointed out that search advertising on this small change is not surprising, since Google to give users a better search experience, deliberately search advertising has made some adjustments in the search results only show that the right side of search advertising. For those who want ads in search results for other parts of the customer, is likely to change some of their ads on Yahoo to invest.

Thomas Weisel analyst Christa Quarles explained, “If I enter Harry Potter on Google to find, I do not see any search advertising, but if the Yahoo search on those keywords, there will be corresponding ads.’s Largest The problem is, Google in the search advertising on whether to begin a lack of initiative. “

Google product management executives Jonathan Rosenburg said, Google will not change the original plan. In July Google’s earnings conference call, Rosenburg compared to acknowledge the past few quarters, the second quarter of search ads in search results show that the number has dropped, but the company has been committed to improving the quality of each ad. “Larry Page often said that the best we have in the search results to show one ad, one of the best advertising”, Rosenburg said.

If Google does not change the idea of concentrated essence, Yahoo could benefit more in the third quarter.