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In the era of change “crossroads” of Microsoft, how to plan the next decade, will continue to determine its stand on the forefront of the industry or eventually disappear from people’s attention.

Technology development should also be an old saying in a phrase, is always the spiral. Early in the mainframe era, all the focus on mainframe computing, and to the PC era of computing power is distributed in every PC; about to enter the “cloud computing” as the representative of the age of the Internet, computing power will to focus on.

Distributed computing the PC era, Microsoft has created; centralized computing “-era”, has created Google. And Google all trying to move to the calculation and application of the “clouds” in different, Microsoft put forward the “cloud – client computing” concept of the balance: “clouds” and terminals will bear part of the calculation and application.

Microsoft “clouds – client computing” is based on: Although the “cloud computing” era, from Moore’s Law and WINTEL framework determined by the balance is broken, but a hardware, bandwidth, the content of a new equilibrium is emerging: end performance, The development of bandwidth, never content can not keep up with the growth rate of the three is always best to maintain a dynamic balance.

Microsoft senior vice president of Microsoft (China) Ltd. chairman Zhang Yaqin accept the “First Financial Daily” exclusive interview that is based on the balance, to enter the era of the Internet as the center after the data will be to focus on, but Not all focus on: a lot of data there may be different from the data center – the “cloud”, may be calculated in many terminals.

Yahoo’s acquisition of huge amounts of money, that is to meet Microsoft’s “Cloud Times” challenges an important step. However, in the era of change “crossroads” of Microsoft, how to plan the next decade, will continue to determine its stand on the forefront of the industry or eventually disappear from people’s attention.

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This Technology News Provided from the SK Net Service Company Ltd

PC World” website assess before the 2008 best 100 top 100 IT products, Apple iPhone cell phone, Facebook and Windows XP, and so have the list.

The selection activities began in 1983, has so far entered the first 25 years. Period, despite a product name or type of constantly updated, but the award-winning products has always been the design, functionality, performance and innovation as one, of course, have a reasonable price.

The first, and in News Corp. and NBC are joint launch of the video site Hulu, Apple iPhone in second place, Facebook site ranks third, Microsoft’s Windows XP system and the Lenovo ThinkPad X300 separated four, five.

In addition, Microsoft’s Xbox Live site No. 12, Apple iPod Touch 13, Nintendo Wii video game 16, Apple Leopard system 17, Firefox 3 21, Apple Safari 22, Adobe Photoshop CS3 24.

Google Maps ranked 25, Apple MacBook Pro 26, Intel Penryn processor 32, Google Gmail 41, the New York Times web site 52, Microsoft Office 2007 83, Apple MacBook Air 89, Digg site 92.

This Internet news Provided from the SK Net Service Company Ltd

Following a high profile in China declared a keyword advertising market, Google sales team targeting the Australian market. The team in charge of Yuri recently said that in Australia to expand the Internet advertising market share.
Yuri said that his direction is to make the Internet and AdWords (keyword advertising) has become the main advertising business in Australia one of the mediums. In fact, Australia’s largest advertisers in the search advertising spending very little in Australia 12 billion U.S. dollars of the advertising market, the Internet advertising market share of only 10 per cent, some companies on the Internet ads only 5% of the budget.
According to media reports, as for the Australian market, Google has set up a 40-member sales force, to the IT and travel, retail and auto industries such as selling advertising business.
Latest survey shows that in April, Google in the U.S. search market share increased again last month rose 1.8 percent to 61.6 percent, while Yahoo was 20.4 percent, down 0.9 percent; Microsoft slight decrease of 0.3%, 9.1%; AOL (America Online) to 4.6 percent, the ring fell 0.2%; ASK share fell to 4.3 percent. It is noteworthy that in April the U.S. Internet users were 10.06 billion searches, representing a decrease of 2% in March. This means that the absolute number of search terms, Google Central than 1% increase, other carriers have been dropped.
Prior to this, responsible for sales operations in Greater China Google vice president Liu Yun said that three aspects of involvement from the Chinese keyword advertising market, including more publicity, and now focus of Google’s search quality, and for SMEs Globalization platform.

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For individual users, in addition to viruses and Trojan horses, the web of stealth code will also begin a serious threat to our security, but most people have a lack of self-protection, the stealth code not enough awareness of the harm, or even in their own knowledge of the The others were the theft of important information. Because the stealth code with relatively large hidden, so far, the virus has not been any good firewall to prevent attacks stealth code, or even the majority would not be found. Therefore, we should be even more on high alert page code in the stealth killer.

Fexon Technology Ltd reports: Every age has its representative enterprises, and often times turnover They appointed the new and old forces of the moment, the traditional interests of the representatives or, as dinosaurs, like Hong Ran fell on the ground, or licking their own blood stem, and then quietly begin the difficult reconstruction.

When the age of the Internet replace the PC era when the software industry’s business model is also withstand such a challenge.

For the software industry, Kai-fu Lee that, while Windows will not completely disappear, but the “cloud computing” will change the traditional model. “Software have put ‘cloud’ in the future, like Google’s search is ongoing updates, there is no version of the concept, even if tomorrow all the code rewrite all of you feel.” Kai-fu Lee said that the traditional software Industry’s business model is the biggest problem.

Internet companies and PC era’s software industry, its business model completely different, the Internet software, not its version of the concept of research and development can be achieved numerous daily online updates, profitable model for the provision of free services through advertising and other services earnings; Microsoft as the representative of the software industry, through long-term research and development, or to sell the final version adopted by the upgrade version of the “software licensing model” to make money. (Fexon Technology Ltd)

Kai-fu Lee, the past, many users accustomed to the annual pay system, like Microsoft, ORACLE, 1000 authorized 1,000 employees, but “clouds” in the future, more and more users will automatically update like the Internet Service models.

“We think the main technologies to rely on advertising fees, you can make money on a service added another service deficiencies.” Kai-fu Lee said that the advertising model will become the mainstream, although some will also be paid monthly, However, according to an escalation of money and staff pay long-term escalation, and slowly will be challenges.

“In the future, the traditional software industry, 23, 56 or even launched an updated version of the slow pace of the user will not be accepted.” Kai-fu Lee said.

Kai-fu Lee believes that the software giant will not easily give up the traditional interests, it is all the enterprises must face the difficult problem: IBM PC in the coming era when faced, Apple Computer software should not be transplanted to a PC when faced . “Shareholders, employees face the pressure of the past suddenly become a burden on profits, in the past let you make more money now but the business you run more slowly, facing the times of any restructuring of the company are great challenges ahead.” Li Kai-Fu said, not just the software industry, today’s music, the media also face such a problem. (Fexon Technology Ltd)

“IT technology and the Internet is to bring about a revolution, the real challenge is you have the courage to the interests of the past as a burden, it is necessary to measure short-term interests and what is more important to catch up with the times.” Kai-fu Lee said that, like Microsoft’s hope that this Have both fish and bear’s paw of the companies is very difficult, because history can not maintain the traditional model, is the new leader of the interests of the company.

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Fexon Technology Ltd reports: Bit Network (ChinaByte) news (Sun Guangjian) April or May this year, the online games industry has invested several cases, the perfect time 3 million U.S. dollars investment strategy Chengdu Yat conditions on the sea days, bought the latter part of the shares ; The9 to spend 38 million U.S. dollars to become shareholders G10; Jinshan 10 million yuan investment in research and development team and online games Lianjin studio set up joint venture companies and 40 per cent stake, this Analysys International made a related analysis and forecasting.

Analysys International found that the domestic online game operators with the increasing maturity of the environment, research and development capabilities (including product planning, technology development, etc.) highlights the growing importance of and take investment or acquisition of outstanding online game developers, is the quickest increase R & D capacity of the enterprise.

Fan Yi-fei analysts believe that the market boom in 2007, enables network operators to have played a lot of cash, strong financial strength to support them in the acquisition of other companies and the nature of the Internet game industry is a highly creative culture Entertainment industry, so how to mobilize a good game for creative people to its online gaming service operators have to consider the issue, and the acquisition of the creative team undoubtedly is a good solution at the same time, more independent research and development strength The game continued to have a significant impact on revenue. China’s online game life cycle greater extent by the impact of the community, a higher number of online game (for example, more than 200,000 PCU), if the game operators to control plug-ins and other technical issues, and regular updates The game, online game players will not be easy to leave the game, this game is often the life cycle can be extended, so as to contribute more game operators in the revenue. And with independent research and development strength of the online game operators in control of the game content updates, technical issues such as governance clearly more flexible and have the advantage.

From the industry’s current investment environment, intense competition in the industry on the environment will make the studio more clearly, they will be more rational assessment of its value, which would improve the industry’s investment environment. Although the online games industry in 2007 reached the market size of 11.7 billion yuan, the size of the market rose 64.5 percent year-on-year, but not all of the online games company can profit in the process. 2007 industry ranked the first three companies occupy 51 percent of the market, the latest year for each quarter Gongce online games are about 30, but can reach 100,000 PCU of the game is also very few. (Fexon Technology Ltd)

The industry trend, he predicted that: the major network game operators in the acquisition, but also should always hold an open attitude, the network gaming industry will be more in the big investment firms or small studio case except This, “Little joint” – that is, the emerging online game developers and operators of the merger between may also occur. The new studio options and other operators to mergers and acquisitions, large-scale online games rather than being the driving force manufacturers to buy: Once the successful launch of the game, there could be as perfect as companies such as time and space, through access to lucrative IPO proceeds network Game makers preferred investment targets, the vast majority will have the spirit of innovation and technology research and development capabilities of small studio. As the creative industries of online games decided by the acquisition of small studios can on the one hand to avoid investment risks, on the other hand the flexibility of operation of the small studio is also one of the reasons for the popularity.

Analysys also reminded the broad masses of Chinese Internet game manufacturers: China’s online game makers should be more open treatment of investment acquisitions, the grand “Storm Riders” and “18” plan is a good case. Other hand a large amount of cash in the game makers should be more open and pragmatic implementation of investment acquisition strategy in transnational mergers and acquisitions, the South Korean market, small game companies will be a good choice. South Korean online gaming market after years of development, technical research and development ability in China. Transnational cooperation in the way, with the exception of investment in the acquisition, the agent game is also one way of good cooperation. But all this on the premise that China’s online game personnel must be able to measure the good of the game’s quality control and technology; Upon completion of the acquisition does not mean that the company’s research and development capabilities can be enhanced, the company will also face integration team, the loss of staff And many other issues.(Fexon Technology Ltd)

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Fexon Technology Ltd reprots: According to the MII’s telecom users complaints admissible Center, in the first quarter of the total users of the Ombudsman for 8102, up 26.7 percent sequentially, which involves the SP controversial aspects of user charges for the 1616 complaints, up 16.3 percent sequentially , The user complaints mainly concentrated in Guangdong, Shandong, Beijing, Hebei, Henan and other provinces (municipalities).

According to incomplete statistics, the first quarter of SP charges of irregularities in the briefing, a total of 152 enterprises were investigated and dealt with SP. One informed criticism, ordered the rectification and reform, administrative punishment of violations enterprises SP 70, and a serious violation of the SP enterprises according to law shall be ordered to rectify its closure, the basis of telecommunication enterprises in accordance with the relevant cooperation agreement to stop clearing, to stop business, closing ports And off the assembly line and other business enterprises with SP 82. The existence of irregularities and violations of the SP enterprises, China Mobile is responsible for access by the 49, from China Unicom responsible for the access of 79, China Telecom is responsible for access by the three, from China Netcom is responsible for access 21.

Beijing Chi show Technology Co., Ltd, Guangzhou, Hong permit the development of computer technology, such as Limited numerous irregularities involving more than 10 home the SP enterprises were exposed, the Shanghai-touch communications technology Limited “Koufei forced” closure of the telecommunications regulatory bodies in accordance with the law rectifying . It is understood that the company before China Mobile also have been punished.(Fexon Technology Ltd)

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